The campaign aims to take water conservation at grass-root level through people's participation. The 'Catch the Rain' campaign will be implemented across the country from March 22 to November 30 - the pre-monsoon and monsoon period in the country. He said when people's nature change with respect to water, nature will also support people. He also urged the people to use water judiciously and step up water conservation efforts in the days leading up to the monsoon.Įmphasising the importance of sarpanches and district magistrates/district collectors, he said the 'Jal Shapath' which is being organised all over the country should become everybody's pledge and second nature. He said it is the responsibility of the present generation of the country to fulfill its responsibility for the generations to come. The prime minister noted that the challenge of water crisis is increasing as India continues to grow and develop. "Just like sweating in peace time is key for an army to win wars, water conservation during rains is key to saving lives," he said. Like an army which sweats more during peace and loses lesser blood in war, we can stave off water crisis by conserving it during rains, Modi said. "No one understands the value of water better than women, if water conservation is handed over to women, they will ensure unimaginable positive results," he said.
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Urging women to take control of Jal Jeevan missions, he said “positive results" will be achieved under their leadership. To save the country from a water crisis, it is necessary to work rapidly in this direction and the coming 100 days must be devoted to preparations for rainwater conservation in each village, Modi said. "I would like that every penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rain water conservation till the monsoon arrives," he said.
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Modi said India's self-sufficiency is dependent on its water resources and water connectivity, and its fast-paced development is not possible without effective water conservation.